John Bobbit (of penis-cutting fame) had the credentials to open a great concept store, if only he knew more about traditional Chinese medicine.

But the opportunity has now been seized (pun intended) by Mr. Guo who opened the Penis Emporium in Beijing.

Delving into traditional Chinese medicine, Guo claims that animal penis is low in cholesterol and good, not just for boosting the male sex drive, but for treating all sorts of ailments. Each animal's penis has unique characteristics: snake penises (did you know snakes had two penises?) is good for potency, donkey penis is apparently good for your skin, while sheep/horse/ox/seal penis is supposed to be excellent for blood circulation.

And the Penis Emporium concept is taking off! While we don't know how much eating "regular" penises costs (and we'd rather keep it that way), some customers spend more than $5,700 (£3,000) to eat tiger penis, and order it months in advance.

The sex of his clients? Almost exclusively male.

The origin of penises? Probably from endangered animals illegally killed.