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When one watches sports on TV, one likes to indulge in the consumption of such products as pizza or beer, for example.

Well, one now has one less thing to distract one from the game at hand: instead of having to hold the beer with one hand and the pizza with the other (leaving no hand available for the TiVo/BskyB remote), one can just hold one thing — Pizza Beer.

One should not worry, there are no tricks behind this, Pizza Beer is just what its name implies, pizza-flavoured beer.

One can thank Tom Seefurth, a suburban brewer from Illinois for making the bold step of putting actual pieces of pizza (meat-lovers ? vegetarian ? the mystery remains) in the brewing bins, then calling the press to tell them about it.

One can rest assured, the world is going in a wonderful direction.