A chewy crust doesn't come from the recipe, but from the pan!
You don't have to learn how to cook, just buy expensive cookware and it'll turn out great!

Or at least, that's what The Baker's Edge brownie pan is trying to tell us with its labyrinthine pan, engineered to ensure that every brownie cut has at least two edges for extra crispiness.

We're not quite sure if that's such a great idea, mister smarty-pants-i-want-a-crusty-brownie-so-i'm-going-to-design-a-pan-engineer.
Not only does it look tough to butter the pan, but we actually enjoy our brownies moist and gooey, known here as fondant.
That's French for melting, as in melts in your mouth so make a note of it, smartypants.

Trends, trends, trends.

Who understands them ?

After going vegetarian, ethical and organic, it's time to go 100% carnivorous or whole-animal as some call.

The formula goes something like this: live animal + you = food + no waste.

That means butchering your own meat and concocting little piggy-brain snacks...yummy.

I suspect somebody's been watching too much Kill It, Cook It, Eat It....

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Les tendances, les vraies, on les voit jamais venir.

Après être passés par des phases végétariennes, éthiques et biologiques, les canadiens passeraient au stade super-carnivore, aussi denommée "consommation animal entier", nous raconte le Globe and Mail.

Il y a quelques jours on vous parlait de l'emission anglaise Tuez, Cuisinez, Mangez, et bien là c'est la même chose, sauf que c'est pas à la télé.

Quelques années à peine après la crise de la vache folle, v'la-t'y-pas qu'on va se mettre à faire des stages chez le boucher pour découper soi-même les bestiaux et faire confire des gencives de porc.

Alors, amis du recyclage, jusqu'où serez-vous prêts à aller pour le "rien ne se perd, tout se mange" ?

Via Ethicurean

Yesterday, we told you about the drink that makes you beautiful, courtesy of our friends at Coca-Cola and L'Oréal (is it just me, or is that like Satan allying with Belzebub ?).

And you'd probably heard about the soda that makes you thinner.
And the face yoghurt.

And the diet nose-powder.

Well, we here in the West are getting SO SHORTCHANGED!

Because in Japan, they have ONE drink that makes you more beautiful, thinner and with bigger boobs all at once.

It's called Love Body, and it's also made by Coke.

Hey, I'm a man!
I don't want bigger boobs, I want....

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Au Japon, ils ont tout compris.

En plus d'avoir les consoles de jeux 6 mois avant nous, au lieu d'avoir un soda qui fait maigrir, un autre pour la beauté, un yaourt pour le visage et des lignes de poudre pour le nez pour la ligne, ils ont un produit qui fait tout.

Et quand je dis, tout, c'est tout: Love Body (on adore le nom, approximativement 17 000 fois mieux que Lumaé), ça fait perdre du poids et grossir les nénés.

Et oui madame, pour les femmes, on arrête pas le progrès.

Pour les hommes par contre, on a pas encore trouvé la boisson qui fait grossir la bonne partie du corps.

Marketing super giants Coca-Cola and L'Oréal are teaming-up to launch a so-called nutraceutical product.

Sample dialogue:
- Hey honey, fancy a drink ?
- Well, I'm not too thirsty, just something light, like a...nutraceutical.

Anyway, speculation is that Lumaé (couldn't be worst than nutraceutical) will be a tea-based ready-to-drink beverage filled with ingredients claiming to help women's skin.

Targeting young, active and image-conscious fashionistas, the product will shortcut Coca-Cola's traditional distribution channels to go through department stores such as Sacks Fifth Avenue.

Apparently skin is the new corporate battleground.
Last February, Danone launched Essensis, a yoghurt said to help skin from the inside, although it still hasn't delivered lab results proving its product's effectiveness.
***FOODGEEK EXCLUSIVE***

There's drink which, drunk in large quantities, radically improves skin softness and hydration.

It's called water (sounds fancy, huh ?).

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Après l’arrivée d’Essensis, le yaourt cosmétique présenté par Danone sur le marché de la dermonutrition en mars 2007, la Beverage Partners Worldwide (youpi, trop fun la world company), joint-venture créée par Coca-Cola et Nestlé, et L'Oréal s’apprêteraient à donner naissance à Lumaé, une boisson dotée de bénéfices cosmétiques, selon Brandweek.com.

A base de thé, elle contiendrait des ingrédients destinés à aider les femmes actives et d’influences, de plus de 25 ans, soucieuses de leur santé et de leur apparence, à prendre soin de leur peau. En début de développement (c'est à dire on ne sait pas trop encore ce qu'on va fichtre la-dedans), Lumaé entrerait bientôt en période de test.

Lors de son arrivée en 2008 sur le marché, Lumaé devrait se positionner comme une marque de beauté et ne serait donc pas distribuée dans les magasins d’alimentations.

Question : à quand le chewing-gum qui fait pousser les cheveux?

Via Fashionmag.fr

Declaring itself the leader of the Green Consumption movement, UK super-hyper-market chain Tesco said it will offer Green Choices labels on more than 70,000 products to inform consumers about the carbon cost.

"We will begin the search for a universally accepted and commonly understood measure of the carbon footprint of every product we sell."

The retailer said they will make the labels easily understandable and include the product's complete lifecycle: From production to distribution and consumption. Not an easy task: Timberland has also been giving a shot at eco-labeling:

"We found that our supply chain goes farther than we imagined," Jeffrey Swartz (CEO) said. "You have to go back to the cow" that supplied the leather.

The question is how far will Tesco go in measuring the carbon cost of its products? Will they also take into account indirect variables in carbon emission like the carbon cost induced by its consumers and suppliers?

Tesco is also helping create the Sustainable Consumption Institute that would develop a universal carbon measure thereby paving the way for other companies and sectors in providing product carbon counting.

While Wearefoodgeek gives Tesco an "A" for effort, consumers will now face SO many calculations - price, calories, sugar, fat, carbs and now carbon footprint - that the supermarket should offer remedial math classes!

Shark's fin, camel's hump and prunes are what people in some countries eat for fertility.
Too bad they didn't just open the fridge for some full fat milk.

A recent study by the Harvard School of Public Health found that drinking one or more servings of whole-milk products each day increases women's fertility.

"An extra eight- ounce serving of whole milk daily had the greatest effect, cutting the risk of failure to ovulate by more than 50 percent."

Sadly, the effect of eating an extra half-cup of ice cream a day was not statistically significant.

Let's start the week with a yummy trend:

Forget Vegans! (can't stand them anyway)

Here's something more extreme: Freegans, a contraction of "free" and "vegans".

Vegans boycott products relating to animals, while Freegans tell us

a complex, industrial, mass-production economy driven by profit, abuses of humans, animals, and the earth abound at all levels of production (from acquisition to raw materials to production to transportation) and in just about every product we buy.

Their solution: Dumpster-diving for food.

Personally, I'd prefer the Atkins diet.